Mee Chiet Parade Advertising Campaign
The Mee Chiet Advertising Campaign through display booths, billboards, newspapers, radios, TVs, internet and social medias has generated awareness and the steadily and increasingly great support.
To further promote the unique and innovative products, ONE MORE MANUFACTURING CO., LTD, the producer of Mee Chiet Instant Noodles has launched a new campaign to reach out more consumers for them to experience the taste of Khmer flavor.
The campaign was launched at Diamond Island on November 21, 2019 at 7:30AM, presided over by Lok Chumteav Choeung Sokuntheavy, Executive Director of ONE MORE MANUFACTURING CO., LTD and attended by distinguished guests, management and working teams and general public.
At the opening of the launch of the campaign, Lok Chum Teav Choeung Sokuntheavy, Executive Director of ONE MORE MANUFACTURING CO., LTD said Mee Chiet is a new achievement that most people in Cambodia market may not know yet. This is one of series of events, part of the company campaign to create awareness of these new products among people in Cambodia.
“The launch of Mee Chiet Parade Adverting Campaign today is the campaign that will increase awareness and allow Cambodian people, especially in Phnom Penh the opportunity to try the taste of these Khmer products.” said Lok Chum Teav.
This parade campaign is to give Mee Chiet for free in the markets, schools, public and city centers along major roads and across 12 districts in Phnom Penh by riding bicycles and tuk-tuk vehicles. The company has prepared many cartons of Mee Chiet in 3 flavors, 60 bicycles and 30 tuk tuks being organized in 6 groups and using Mee Chiet branding material to promote within two weeks from November 21, 2019 to December 03, 2019.
On November 02, 2019, Mee Chiet factory was officially inaugurated and presided over by H.E. Dr. Aun Pon Moniroth, Deputy Prime Minister, Minster of Economy and Finance, Representative of Samdach Akkak Moha Sena Padai Techo Hun Sen, Prime Minister of the Kingdom of Cambodia. This grand opening event were also attended by many distinguished guests and citizens in Trapang Por Village, Kork Rokar Commune, Por Sen Chey District Phnom Penh Capital City.
Under the slogan “Mee Chiet, Khmer Product, Khmer Taste” Mee Chiet has three flavors the Beef Stew, the Chicken Soup and the Minced Pork developed through long and extremely careful research and development to suit the taste of Khmer and delight among Cambodian people with the combination of Japan machines and technology, as well as carefully selected domestic and foreign ingredients, the value that company committed to ensuring the quality, benefit and taste for Cambodian people.
Last but not least, Lok Chumteav Executive Director appeals to all Cambodians to support Khmer products in order to contribute to the promotion and development of the national economy as well as support local products. Therefore, for the betterment of Cambodia, for next generation and for the pride of Khmer people, as we are Khmer, we must support and promote Khmer products. Together for the Advancement of Cambodia.